Hello to Friends Who Are Curious, Researching, Trying, Not Giving Up, Adding Value, Producing, and Feeling a Sense of Belonging to the World of Cosmetics, Striving for the dreams of a community, adding value to the lives of more people together... Overcoming challenges we once faced alone, now together... What a great feeling it is to truly “belong”! How important it is to be united! When we reflect on the journey we’ve taken since the very first day as KÜAD, this is exactly what we feel! Our happiness has wiped away our tiredness, and our successes have brought the question: “What’s next?” There is so much more to come! We’re excited about the projects that will ignite the cosmetics sector, broaden its horizons, and open doors to new possibilities. Wouldn’t it be wonderful if we could implement all of them right now, all at once? Why not? In 2023, we hosted 65 companies from the sector as sponsors and welcomed over 900 participants at the “International Cosmetics Congress,” which we organized for the 7th time. Through the monthly training sessions we held in collaboration with relevant institutions under the roof of KÜAD Academy, we reached 3,500 professionals from the sector. In 2023, we facilitated over 220 B2B meetings for our exporting companies through the “Sectoral Trade Delegations,” which we organized abroad for the first time. We continue to keep our industry informed about current developments with “Cosmilife,” our magazine published three times a year. We are confident that our sector will gain tremendous momentum through the enthusiastic participation, thoughtful decisions, and steady steps of our friends who say, “I’m in too!” Together, we are fulfilling and will continue to fulfill the responsibility of being a community that brings goodness, vitality, and beauty to the world. Feeling the excitement of embarking on such a magnificent and important journey, we are inspired by those who say, “Now is the time, let’s go!” We would be delighted to see all industry players join us in this journey.

The main purpose of the association is to: Taking into account the Turkish and European Cosmetics Regulations, without neglecting human and environmental health, protect the consumer, contribute to addressing the problems and needs of manufacturers by conducting research, consciously produce high value-added cosmetic products within this framework, and support our country's cosmetics sector and cosmetic scientists in gaining a significant position on the global stage. How Do We Take Action? Encouraging Science and Research: Comprehensive science and research form the foundation of our industry. This is essential to maintaining our competitive position and ensuring that we guarantee the safety and innovation of the products our consumers demand. With the expert teams of our Scientific Board, a key focus of our research is to lead the evaluation of the safety of cosmetics and personal care products, and to raise awareness among both consumers and manufacturers. Ensuring Safety in Cosmetics: The Turkish and EU Cosmetics Regulations govern how cosmetics and personal care products are produced and placed on the market. These regulations are the most comprehensive set of laws for our sector globally, requiring that cosmetics be safe for human health when used under normal or reasonably foreseeable conditions. Our experts on the Regulation Committee, along with our members and other stakeholders, provide support and guidance through their efforts to improve and expand knowledge about ingredients, production processes, and the science behind cosmetic products. Supporting Sustainable Development: KÜAD supports the development of an innovative, sustainable, competitive, and respected cosmetics industry that provides the best service to consumers in Europe. The United Nations defines sustainable development as meeting the needs of the present based on three pillars: economic development, environmental protection, and social responsibility, without compromising the ability of future generations to meet their own needs. KÜAD continues to work with our expert team members in line with these pillars: to reduce our environmental footprint, to provide economic benefits through high-value jobs and growth, to enhance the social value of our products, and to manage the communities where our products are produced or sourced through the value chain. Customer Awareness: Consumer information is a critical component of the interaction between the cosmetics and personal care industry and its consumers. It provides details about products, how they work, who they are for, and how to use and benefit from them effectively. It is essential that consumers can make informed choices with complete information and that cosmetic manufacturers are transparent and responsible in their marketing communications. Cosmetic legislation clearly outlines what information should be communicated to consumers through product labels and sets cri