Hello to Friends Who Are Curious, Researching, Trying, Not Giving Up, Adding Value, Producing, and Feeling a Sense of Belonging to the World of Cosmetics, Striving for the dreams of a community, adding value to the lives of more people together... Overcoming challenges we once faced alone, now together... What a great feeling it is to truly “belong”! How important it is to be united! When we reflect on the journey we’ve taken since the very first day as KÜAD, this is exactly what we feel! Our happiness has wiped away our tiredness, and our successes have brought the question: “What’s next?” There is so much more to come! We’re excited about the projects that will ignite the cosmetics sector, broaden its horizons, and open doors to new possibilities. Wouldn’t it be wonderful if we could implement all of them right now, all at once? Why not? In 2023, we hosted 65 companies from the sector as sponsors and welcomed over 900 participants at the “International Cosmetics Congress,” which we organized for the 7th time. Through the monthly training sessions we held in collaboration with relevant institutions under the roof of KÜAD Academy, we reached 3,500 professionals from the sector. In 2023, we facilitated over 220 B2B meetings for our exporting companies through the “Sectoral Trade Delegations,” which we organized abroad for the first time. We continue to keep our industry informed about current developments with “Cosmilife,” our magazine published three times a year. We are confident that our sector will gain tremendous momentum through the enthusiastic participation, thoughtful decisions, and steady steps of our friends who say, “I’m in too!” Together, we are fulfilling and will continue to fulfill the responsibility of being a community that brings goodness, vitality, and beauty to the world. Feeling the excitement of embarking on such a magnificent and important journey, we are inspired by those who say, “Now is the time, let’s go!” We would be delighted to see all industry players join us in this journey.

The main purpose of the association is to: Taking into account the Turkish and European Cosmetics Regulations, without neglecting human and environmental health, protect the consumer, contribute to addressing the problems and needs of manufacturers by conducting research, consciously produce high value-added cosmetic products within this framework, and support our country's cosmetics sector and cosmetic scientists in gaining a significant position on the global stage. How Do We Take Action? Encouraging Science and Research: Comprehensive science and research form the foundation of our industry. This is essential to maintaining our competitive position and ensuring that we guarantee the safety and innovation of the products our consumers demand. With the expert teams of our Scientific Board, a key focus of our research is to lead the evaluation of the safety of cosmetics and personal care products, and to raise awareness among both consumers and manufacturers. Ensuring Safety in Cosmetics: The Turkish and EU Cosmetics Regulations govern how cosmetics and personal care products are produced and placed on the market. These regulations are the most comprehensive set of laws for our sector globally, requiring that cosmetics be safe for human health when used under normal or reasonably foreseeable conditions. Our experts on the Regulation Committee, along with our members and other stakeholders, provide support and guidance through their efforts to improve and expand knowledge about ingredients, production processes, and the science behind cosmetic products. Supporting Sustainable Development: KÜAD supports the development of an innovative, sustainable, competitive, and respected cosmetics industry that provides the best service to consumers in Europe. The United Nations defines sustainable development as meeting the needs of the present based on three pillars: economic development, environmental protection, and social responsibility, without compromising the ability of future generations to meet their own needs. KÜAD continues to work with our expert team members in line with these pillars: to reduce our environmental footprint, to provide economic benefits through high-value jobs and growth, to enhance the social value of our products, and to manage the communities where our products are produced or sourced through the value chain. Customer Awareness: Consumer information is a critical component of the interaction between the cosmetics and personal care industry and its consumers. It provides details about products, how they work, who they are for, and how to use and benefit from them effectively. It is essential that consumers can make informed choices with complete information and that cosmetic manufacturers are transparent and responsible in their marketing communications. Cosmetic legislation clearly outlines what information should be communicated to consumers through product labels and sets criteria for voluntary marketing communications and claim substantiation. We continue to raise awareness through our studies and guides aimed at both consumers and manufacturers. Supporting International Regulations and Competitiveness and Leading Voluntary Actions: KÜAD, working within the framework of voluntarism in the Turkish and EU Cosmetics Sector, believes that through NGO efforts, the industry in Turkey and Europe can become more competitive while also fostering innovation, enhancing safety, and ultimately increasing trust among consumers, our expert teams, and other stakeholders. We aim to cooperate with all relevant public and private institutions/organizations to achieve our goals, and to organize, participate in, and collaborate on congresses, symposiums, fairs, exhibitions, competitions, seminars, workshops, panels, conferences, meetings, trainings, etc. Additionally, our primary goal is to create new platforms in collaboration with national or international public or private institutions/organizations when needed.

Although the cosmetics sector holds great potential in our country, it has not received the attention it deserves for many years. I have always believed that NGOs play an active role in helping our state recognize this potential and provide the necessary attention. In line with this belief, I have sought to contribute by participating in various NGOs. However, in these previous activities and associations, we were unable to achieve the strong impact and vision we had aimed for. Together with a few of our industry stakeholders, we decided to establish a new organization and association that could create awareness and add value to our sector with a fresh vision and approach. KÜAD was founded as a small structure, driven by great faith despite many challenges, through the collective effort of a few sector representatives. Every day, it has grown and expanded its influence, evolving into a visionary organization that leads the sector, boasts strong international integration, and is admired by all sector stakeholders. It has become one of the most influential institutions in the growth and development of the cosmetics industry. In fact, rather than merely being a member of KÜAD, we at AKS Kozmetik have played an active role in its founding and development, contributing to its success story at every stage. Today, we continue our activities as a member of the KÜAD Board of Directors, as President of the International Cosmetics Congress, and as President of the KÜAD Technical Commission.

I was introduced to KÜAD through the International Cosmetics Congress. Our company's membership in the Cosmetics Manufacturers and Researchers Association was a strategic decision that aligned with our goals of closely following dynamic sector developments, expanding our professional network, and accessing sector-specific training. This membership has not only allowed us to stay ahead of industry trends but also to learn about these developments in advance and strengthen our business strategies accordingly. The committee activities and the opportunities to participate in various events organized by the association have enabled us to enhance our collaboration opportunities, gain a stronger position in the sector, and build valuable connections with other professionals. As a result, our membership has not only facilitated information exchange but also strengthened our business by increasing sector interactions. KÜAD membership has added significant value to our company, which already enjoys strong recognition and a reliable brand perception. The specialized training programs and seminars organized by the association have enriched our knowledge base by keeping our personnel updated on the latest sector trends. Moreover, the extensive and effective network within the association has increased our opportunities for collaboration, allowing us to become even more influential in the sector. This, in turn, has contributed to maintaining our company's leadership by further bolstering our already high levels of reliability and recognition. The association provides a vital platform for closely monitoring sector developments, sharing information, creating collaboration opportunities, and advocating for industry interests. Therefore, I believe that other companies operating in similar sectors can also benefit from these advantages.

We became aware of KÜAD through our collaborators in the sector. The presence of individuals in KÜAD who are poised to lead the development of the cosmetics industry and address its challenges, as well as the association's impactful congresses, were significant factors for us. Our membership has provided us with the opportunity to engage with a broader range of industry participants and access more information when cooperation is needed. In a world where access to information is virtually unlimited but finding accurate information is crucial, companies stand to gain significantly from an association like KÜAD, which brings together so many competent professionals.

Being a member of the Association of Cosmetics Manufacturers and Researchers offers your company the advantage of staying informed about the latest industry developments, receiving support on legal regulations, and benefiting from collaboration opportunities. It also provides training and development resources, helping you strengthen your position by amplifying the collective voice of your sector. Additionally, you can explore opportunities to develop joint projects through collaboration with other association members.

Thanks to Mr. Bülent Konca, we had the opportunity to meet KÜAD. As we heard and saw their congresses that added value to cosmetic manufacturers and cosmetic production, we wanted to be a part of it. We thank you for being an association where we can get opinions on different issues from marketing to production and regulation. Wouldn't you like to be with a team that comes from within the production, keeps the pulse of the market and shares with you by following the regulations while producing cosmetic products?

I first encountered KÜAD in 2019 during my participation in the International Cosmetics Congress. The topics covered, the quality of the participants, the speeches and speakers, the emphasis on the scientific aspects of the industry, and the genuine communication within the sector were all compelling reasons to join KÜAD. Our membership has provided our company with access to a high-quality, value-added network. KÜAD has become an ecosystem where we can ask questions to the right people, share our ideas, and expand both our knowledge and network. KÜAD is a civil society organization that I highly recommend to any company involved in the cosmetics sector. Being part of KÜAD feels like belonging to an open-minded community where you can access accurate information, feel valued, and most importantly, explore new ideas and projects that can positively impact the sector.

When the idea of establishing a platform to unite the chemical sector with KÜAD was proposed, I was excited and decided to join. We believed that our institutional experiences could benefit many people and institutions by supporting sector producers and facilitating cooperation between producers and universities. Our membership was driven by the desire to stay informed about sector needs and demands, regularly connect with stakeholders through events, strengthen relationships, develop collaborations, and undertake promising projects. I particularly recommend KÜAD to all start-ups and small-to-medium-sized producers. It offers valuable opportunities to interact with the sector, participate in training, engage in target market trade development events, and connect with all stakeholders in the industry.

We first encountered KÜAD in 2021 through our manufacturer, AKS Kozmetik, and Fuat Bey. After observing their productive work, we decided to engage with them directly. Several factors influenced our decision to join KÜAD, including their active role in the sector, their planning and execution of influential congresses, and the opportunity to have close interactions as a sector partner. Being able to stay informed about sector developments, updates, and innovations firsthand has been extremely valuable. Their guidance on technical issues, especially during our brand's rapid growth phases, has been highly productive. Additionally, KÜAD has helped us build a sectoral network and understand the industry's potential and scope. We now recommend KÜAD to many of our sector partners and brand owners, encouraging them to leverage the benefits KÜAD offers for their brand and company development. We believe that, as a community, the Turkish cosmetics industry can achieve significant progress through our collective efforts.

Being a member of KÜAD offers numerous advantages. Membership allows you to stay informed about the latest sector-specific information and innovations, helping you develop your business effectively. Additionally, you can connect with industry professionals, expand your network, establish collaborations, and share experiences within the sector. Furthermore, through KÜAD’s legislation and legal affairs group, you can gain insights into the legal regulations affecting the cosmetics industry and participate in processes that contribute to product development. KÜAD membership is a valuable step toward strengthening your business and staying closely aligned with industry developments.

I discovered KÜAD while working in the sector. It has grown into an effective organization that unites stakeholder companies on a single platform. With many years of experience in the detergent industry and the last three years in cosmetics, I have attended most of the congresses and facilitated my company's membership in KÜAD. Through this membership, I have observed that the institution's suggestions have led to effective work, particularly in Ministry processes, and have addressed producers' concerns. I highly recommend KÜAD to companies based in Turkey. The congresses, scientific presentations, and professional workshops they offer are extremely valuable.

I initially learned about KÜAD through friends and acquaintances in the sector, and later through the valuable events, congresses, and training sessions it organizes. Like other stakeholders who recognize the importance of KÜAD, we became members with the intention of contributing to meaningful initiatives, sharing our knowledge, and learning from others. Although KÜAD is still relatively young, it has already demonstrated its potential to become a cornerstone of the sector. Therefore, I recommend that all sector stakeholders join now, before it’s too late. I am confident that uniting all stakeholders under KÜAD will serve as a model for the growth of knowledge through shared experience.

I first met KÜAD years ago, upon the invitation of Halis Ertaş, the owner of Talya Herbal Products. We decided to join KÜAD, believing it was important to be part of a structure established and developed by industry professionals. Dear Cosmetics World Representatives, We invite you to become a member of KÜAD, an association that closely monitors innovations in the cosmetics sector and offers numerous advantages to its members. In the rapidly evolving cosmetics industry, it is crucial for companies and individuals to stay abreast of these changes. KÜAD is dedicated to tracking the latest trends, technological advancements, and market dynamics, and providing its members with the most current information in these areas. By joining our association, you will stay ahead of sector innovations, enhance the efficiency of your work, and forge valuable connections with other professionals. As a member, you will be part of a community that is responsive to sector changes and will have access to congresses, training programs, and collaborative projects organized by KÜAD. Additionally, you will gain access to up-to-date sector information, helping you make your business more competitive. We encourage you to join the growing KÜAD family and take advantage of this opportunity to advance your success in the cosmetics industry with us.

İsmail Aslan and Bekir Çakıcı introduced us to KÜAD during our initial years in the cosmetics sector. The sincere, effective, and democratic atmosphere at KÜAD encouraged us to become members. Our membership has strengthened our communication with other cosmetics companies, given us better insight into the sector's direction, and helped us identify obstacles and opportunities more effectively. I strongly recommend KÜAD to all companies in the cosmetics sector. Being part of KÜAD means joining a supportive family. The Turkish cosmetics industry is robust, and KÜAD serves as an umbrella organization in this field. Being under one roof creates an environment where companies can support each other, tackle challenges together, and grow stronger. In this sincere and productive environment, many valuable cosmetics companies in our country are thriving and will continue to do so.

We were introduced to KÜAD through Levent Kahrıman, a familiar figure in the industry. Sectoral activities played a significant role in Froma Esans' decision to join KÜAD. We regularly attend the congresses organized by KÜAD and actively communicate with cosmetics sector companies on behalf of our team. Additionally, we keep up with their technical information. I recommend KÜAD to all stakeholders in the sector due to the valuable projects it undertakes for cosmetics manufacturers.

During the establishment of the association, we were introduced to KÜAD through Mr. Levent. KÜAD has been instrumental in addressing the issues faced by the cosmetics sector by providing support related to institutional relations. We recommend KÜAD to other companies because it helps us stay updated with the latest knowledge and trends through its organizations and training programs. KÜAD understands the language of the sector and serves as a valuable solution partner for industry challenges.

Before joining KÜAD, we were informed about its activities through our contacts in management, especially SFA AR-GE’s Mr. Bekir and İsmail, and through our long-standing acquaintance with Mr. Levent. We officially joined the association in 2019 and became members of the Board of Directors. It has always been clear that cosmetics manufacturers and sector stakeholders share common challenges that require collaborative solutions. KÜAD effectively addresses this need by providing a platform for discussing and resolving these issues. It is commendable that member companies prioritize the overall benefit of the sector over individual interests, and KÜAD continues to operate with this ethos. Membership has enabled us to find more efficient solutions, enhance communication, and stay updated with innovations and developments. In recent years, KÜAD has gained significant reliability and influence in the sector through successful events and effective communication. This increased credibility attracts the attention of companies that are not yet members. We also recommend and guide sector stakeholders we interact with to take advantage of the benefits offered by the association.

Meeting KÜAD typically happens through another member’s recommendation or by attending a KÜAD event, such as a congress or training session. This interaction often prompts further exploration of KÜAD. When you discover that KÜAD represents the entire cosmetics sector, contributes to legislation preparation, and serves as a bridge between the public and private sectors as well as universities, you’ll find that joining KÜAD is an excellent decision. The satisfaction of being part of such a significant community will naturally lead you to share this positive experience with those you value and encourage them to join KÜAD as well.

Although our country has high potential in many areas, it historically relied heavily on imports. Recently, however, the cosmetics sector has seen a rise in companies focusing on high value-added products and developing their own formulas. It became apparent that sector companies needed to connect and collaborate under a unified platform to monitor the industry's position both domestically and internationally. Thus, the KÜAD association was established to address this need. Founded by our current association president, leading industry members, and prominent scientists, KÜAD quickly made a name for itself through numerous well-executed projects and international congresses. The association’s efforts have drawn interest from all companies, strengthening their positions and increasing their effectiveness through cooperation with state representatives and protection of industry interests. As a result, our country has become a notable player in the global cosmetics sector, largely thanks to KÜAD’s significant contributions. KÜAD’s congresses not only highlight products but also scientific studies, attracting attention from both researchers and manufacturers. This has facilitated more professional and effective project development through collaborations with academics and research-focused companies. Many companies, initially uncertain about their ability to innovate, have been encouraged and supported by KÜAD in producing groundbreaking new products. Incentives for innovation continue to grow, with particular emphasis on promoting University-Industry collaborations. The cosmetics sector, in particular, benefits from such collaborations, and KÜAD plays a crucial role in facilitating these connections. As a leader in the production of sustainable, high value-added products, KÜAD has distinguished itself on a global scale. The recent publication of its sector magazine, regular talks, and training sessions have greatly contributed to the industry. KÜAD remains open to every company, regardless of size, that wishes to be active and contribute. Today, as part of this growing family, I am proud to be involved with KÜAD and its many diverse activities.