KÜAD Talks
KÜAD Talks brings together names that have left their mark and made a difference in the dynamic world of the cosmetics industry. In this series, we host many valuable guests, from entrepreneurs who built their brands from scratch to professionals who have dedicated years to the sector.
Our aim is to openly share real experiences, inspiring stories, and overlooked challenges. KÜAD Talks offers not only success stories but also an intimate window into the inner workings of the industry.
For those new to the industry, looking to build their own brand, or needing different perspectives, KÜAD Talks is perfect for you.
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KÜAD Academy Paid Trainings

April 29-30, 2024
For the first time in the sector, the "Responsible Technical Personnel Training in the Cosmetics Industry" was organized by the KÜAD Legislation and Legal Processes Commission in Istanbul on April 29-30.
Participants gathered to gain knowledge and skills regarding cosmetic law, regulations, GMP, production methods, ÜTS (Product Tracking System), product claims, product analyses, mandatory label information, the product information file, the product safety file, and the inspections required for the responsibilities of the responsible person and the responsible technical staff.
We would like to extend our thanks to our trainers: Şule Küçükoğlu, Belgin Şile, Burak Ayan, Mehtap Arslan Aydın, Zeynep Erol, Tuğba Sekban Yılmaz, and to all participants who showed great interest.



April 29-30, 2024
For the first time in the sector, the "Responsible Technical Personnel Training in the Cosmetics Industry" was organized by the KÜAD Legislation and Legal Processes Commission in Istanbul on April 29-30.
Participants gathered to gain knowledge and skills regarding cosmetic law, regulations, GMP, production methods, ÜTS (Product Tracking System), product claims, product analyses, mandatory label information, the product information file, the product safety file, and the inspections required for the responsibilities of the responsible person and the responsible technical staff.
We would like to extend our thanks to our trainers: Şule Küçükoğlu, Belgin Şile, Burak Ayan, Mehtap Arslan Aydın, Zeynep Erol, Tuğba Sekban Yılmaz, and to all participants who showed great interest.



April 29-30, 2024
For the first time in the sector, the "Responsible Technical Personnel Training in the Cosmetics Industry" was organized by the KÜAD Legislation and Legal Processes Commission in Istanbul on April 29-30.
Participants gathered to gain knowledge and skills regarding cosmetic law, regulations, GMP, production methods, ÜTS (Product Tracking System), product claims, product analyses, mandatory label information, the product information file, the product safety file, and the inspections required for the responsibilities of the responsible person and the responsible technical staff.
We would like to extend our thanks to our trainers: Şule Küçükoğlu, Belgin Şile, Burak Ayan, Mehtap Arslan Aydın, Zeynep Erol, Tuğba Sekban Yılmaz, and to all participants who showed great interest.



April 29-30, 2024
For the first time in the sector, the "Responsible Technical Personnel Training in the Cosmetics Industry" was organized by the KÜAD Legislation and Legal Processes Commission in Istanbul on April 29-30.
Participants gathered to gain knowledge and skills regarding cosmetic law, regulations, GMP, production methods, ÜTS (Product Tracking System), product claims, product analyses, mandatory label information, the product information file, the product safety file, and the inspections required for the responsibilities of the responsible person and the responsible technical staff.
We would like to extend our thanks to our trainers: Şule Küçükoğlu, Belgin Şile, Burak Ayan, Mehtap Arslan Aydın, Zeynep Erol, Tuğba Sekban Yılmaz, and to all participants who showed great interest.



KÜAD Academy Sectoral Trainings

What Changes Does the New Cosmetics Regulation Bring?
Sibel DÜŞGÜN
May 21, 2021
What Changes Does the New Cosmetics Regulation Introduce?
Nursel EVRİM
July 6, 2021
Cosmetic Product Safety Assessment
İsmail Aslan
September 6, 2021
Department of Cosmetic Products, Turkish Medicines and Medical Devices Agency
January 18, 2022
Green Deal and Circular Economy
Dr. Pınar Kocabey Çiftçi
February 7, 2022
Directorate General of Consumer Protection and Market Surveillance, Ministry of Trade of the Republic of Türkiye
February 17, 2022
Directorate General of Incentive Implementation and Foreign Investment, Ministry of Industry of the Republic of Türkiye
March 22, 2022
Green Deal and Management of Chemicals
General Directorate of Environmental Management, Ministry of Environment, Urbanization and Climate Change of the Republic of Turkey
April 20, 2022
Cyber Security and Dangers of Social Media
Lecturer Hamza Aytaç Doğanay
May 17, 2022
Ministry of Environment, Urbanization and Climate Change of the Republic of Türkiye
August 24, 2022
Şule KÜÇÜKOĞLU
October 5, 2022
Sector-Based Occupational Safety
Semra DURUK
November 3, 2022
New Generation Export Support and Foreign Trade Training
Directorate General of Exports, Ministry of Trade of the Republic of Türkiye
May 3, 2023
Legislation and Practices Regarding Prepackaged Products
General Directorate of Meteorology and Industrial Product Safety, Ministry of Industry and Technology of the Republic of Türkiye
June 13, 2023
Department of Cosmetic Products, Turkish Medicines and Medical Devices Agency
September 20, 2023
Quality Standards and Compulsory Certification Processes in the Eurasian Customs Union
Norma Standart
October 25, 2023
December 20, 2023
Domestic and International Trademark Registration Procedures
Directorate General of Exports, Ministry of Trade of the Republic of Türkiye
January 30, 2024
Problems Encountered in Customs Regarding Cosmetic Products and Cost Reducing Factors
Medtria Customs Consultancy
February 28, 2024
“Certificate of Conformity” Processes in Exports
SGS Türkiye
March 28, 2024
Financial Advisor, MBA Tax&Audit CPA
April 25, 2024
Legal Regulations Regarding Cosmetics and Cleaning Product Advertisements
Legislation and Market Surveillance Control Practices for Detergent and Air Aromatizer Products
Directorate General of Consumer Protection and Market Surveillance, Ministry of Trade of the Republic of Türkiye
May 30, 2024
Entering the Global E-Commerce Market: E-export
Directorate General of Exports, Ministry of Trade of the Republic of Türkiye
July 23, 2024
Entering the Global E-Commerce Market: E-export
Directorate General of Exports, Ministry of Trade of the Republic of Türkiye
July 23, 2024
Entering the Global E-Commerce Market: E-export
Directorate General of Exports, Ministry of Trade of the Republic of Türkiye
July 23, 2024
Important Considerations in Cosmetic Product Advertising
General Directorate of Consumer Protection and Market Surveillance, Ministry of Trade of the Republic of Turkey
January 31, 2025
February 27, 2025
March 24, 2025
Customs Legislation Practices Regarding Exports, Customs Tariffs and Tariff Determination in Cosmetic Products
Turkish Ministry of Trade
April 30, 2025
Domestic & International Trademark Registration Processes
Zirve Patent Trademark Registration and Consulting Services
May 27, 2025
Meta Ads and Performance Tips
Meta Türkiye
June 13, 2025
Up-to-date Information Training on the REACH Regulation
Chemleg Consulting
September 18, 2025
October 24, 2025
Sustainability Governance Training
Entekno Materials
Entering the Global E-Commerce Market: E-export
Directorate General of Exports, Ministry of Trade of the Republic of Türkiye
Cruelty Free Certificate
General Information
As the Cosmetics Manufacturers and Researchers Association (KÜAD), we are pleased to announce our expertise in issuing Cruelty Free Certificates to certify products that have not been tested on animals, with the aim of strengthening ethical production practices in the cosmetics and personal care sector.
Animal welfare-sensitive production processes, which have long been implemented in developed countries, are gaining increasing importance in the Turkish cosmetics sector and are becoming a decisive factor in consumers' informed choices. In this context, KÜAD aims to create a point of reference for the sector with its Cruelty Free Certificate, to encourage ethical production, and to gain a competitive advantage in international markets.

About the Certificate
The KÜAD Cruelty Free Certificate is a program that declares and documents that no animal testing is performed at any stage of the development and production processes of cosmetic and personal care products. The certification process is based on scientific, transparent, and auditable criteria developed by KÜAD.
Benefits
The benefits of a cosmetic product having a vegan logo and certificate; Consumer Trust, Animal Friendly, Ethical Marketing, Environmentally Friendly, Health and Sensitivity, Innovation and Awareness.
In order for a cosmetic product to receive a vegan certificate; Content Review, Not Subjected to Animal Testing, Production Process and Business Review, Application to KÜAD Certification Body, Audit and Tests, Certification Approval processes must be completed and the logo must be used.
General Information
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You document your commitment to ethical production.
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You gain consumer trust.
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Your competitiveness in international markets will increase.
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You will make a societal contribution to animal rights.
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You support your corporate reputation and sustainability goals.
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The Cruelty Free certification is valid for 2 years.
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The “Cruelty Free” logo, provided by KÜAD, may be used on cosmetic product labels, company/brand pages, and websites.
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This certificate is valid as long as no changes are made to the product content. The company is obligated to notify KÜAD certification body of any changes to the product content.
Communication
Vegan Certificate
Vegan cosmetics are cosmetics that do not contain animal ingredients and have not been tested on animals. Vegan cosmetics are preferred by people who are sensitive to the use or harm of animals and oppose the use of animal ingredients.
General Information
The Certified Vegan logo is a symbol used to identify vegan products or services.
This logo is placed on packaging or labels to indicate that a product or service is vegan.
The Vegan logo is used to assure consumers that the product contains no animal ingredients and is produced in accordance with vegan values.
Benefits
The benefits of a cosmetic product having a vegan logo and certificate; Consumer Trust, Animal Friendly, Ethical Marketing, Environmentally Friendly, Health and Sensitivity, Innovation and Awareness.
In order for a cosmetic product to receive a vegan certificate; Content Review, Not Subjected to Animal Testing, Production Process and Business Review, Application to KÜAD Certification Body, Audit and Tests, Certification Approval processes must be completed and the logo must be used.

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The vegan certification document is valid for 2 years.
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The “Vegan” logo provided by KÜAD can be used on cosmetic product labels, as well as on the company/brand and website.
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This certificate remains valid as long as no changes are made to the product content. The company is obligated to notify the KÜAD certification body of any changes made to the product content.
For communication:
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Beraa Writer Timur
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+90 312 285 58 23
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We are very happy and excited to bring you together with the "Voice of Turkish Cosmetics Project" which we have been working on with great dedication for a long time.
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The Voice of Turkish Cosmetics project is a musical visual experience. It aims to present the scientific and innovative production power of Türkiye’s cosmetics sector through a musical work.
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In this project, inspired by the power of traditional folk songs, we created a wonderful music video with the support of leading companies in Türkiye’s cosmetics industry.
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Under the musical direction of musician Erdal Güney and the direction of Çağatay Çelikbaş, this project brings Türkiye’s rich melodies to life through the voices of people working in the cosmetics sector.
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In this clip, you will be able to see the entire process—from the collection of raw materials to the moment the product reaches the shelves. Our aim is to introduce the sector to society more closely.
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And while doing so, we took inspiration from the power of music.


