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Cosmilife Issue 10 Is Now Available! We are here with the 10th issue of Cosmilife Magazine, featuring the topic Branding in the Cosmetics Industry! View The Laboratory Handbook is now available! The Laboratory Handbook, prepared by the KÜAD Technical Commission, has been published! View We Are Shaping the Future of the Cosmetics Industry We provide consumers with safe, innovative products based on science and innovation. About Us Our Members Our Members Our Members Our Members This is the space to share a review from one of the business's clients or customers. Leah Yurfset This is the space to share a review from one of the business's clients or customers. Roy Gold This is the space to share a review from one of the business's clients or customers. Nela Yliuay Our Members' Comments Comments from our Members LABER CHEMISTRY Levent Kahrıman, Company Owner Knowledge and Experience Sharing: Stay up to date with the latest industry developments. Share your knowledge and experience with other manufacturers and researchers. Learn from experts and thought leaders. Understand industry trends and best practices. Networking and Collaboration: Connect with other industry professionals. Meet potential partners and customers. Discover new business opportunities. Participate in collaborative projects. Training and Development: Attend industry-specific training and courses. Develop your skills and knowledge. Advance your career. Earn certifications and credits. Advocacy and Representation: Make the voice of the industry heard. Advocate for your rights and interests. Stay informed about legal and regulatory changes. Communicate with authorities and policymakers. Support and Assistance: Receive industry-specific advice and guidance. Get support on technical and commercial issues. Find solutions to your problems. Seek advice from experienced professionals. By becoming a member of KÜAD: Stay one step ahead of the competition by staying informed about industry developments. Contribute to the growth of the sector by sharing your knowledge and experience. Expand your business by discovering new opportunities and building connections. Protect your rights and interests by making your voice heard in the industry. To become a member of KÜAD: Visit our website: https://KÜAD.org/ Fill out the membership form: https://KÜAD.org/dernek-uyeligi Prepare the necessary documents. Pay the membership fee. Increase your power and influence in the sector by joining KÜAD! EKO CHEMISTRY Hale Yedier, Chairman of the Board Hello to Friends Who Are Curious, Researching, Trying, Not Giving Up, Adding Value, Producing, and Feeling a Sense of Belonging to the World of Cosmetics, Striving for the dreams of a community, adding value to the lives of more people together... Overcoming challenges we once faced alone, now together... What a great feeling it is to truly “belong”! How important it is to be united! When we reflect on the journey we’ve taken since the very first day as KÜAD, this is exactly what we feel! Our happiness has wiped away our tiredness, and our successes have brought the question: “What’s next?” There is so much more to come! We’re excited about the projects that will ignite the cosmetics sector, broaden its horizons, and open doors to new possibilities. Wouldn’t it be wonderful if we could implement all of them right now, all at once? Why not? In 2023, we hosted 65 companies from the sector as sponsors and welcomed over 900 participants at the “International Cosmetics Congress,” which we organized for the 7th time. Through the monthly training sessions we held in collaboration with relevant institutions under the roof of KÜAD Academy, we reached 3,500 professionals from the sector. In 2023, we facilitated over 220 B2B meetings for our exporting companies through the “Sectoral Trade Delegations,” which we organized abroad for the first time. We continue to keep our industry informed about current developments with “Cosmilife,” our magazine published three times a year. We are confident that our sector will gain tremendous momentum through the enthusiastic participation, thoughtful decisions, and steady steps of our friends who say, “I’m in too!” Together, we are fulfilling and will continue to fulfill the responsibility of being a community that brings goodness, vitality, and beauty to the world. Feeling the excitement of embarking on such a magnificent and important journey, we are inspired by those who say, “Now is the time, let’s go!” We would be delighted to see all industry players join us in this journey. SAPRO CLEANING PRODUCTS Ü. Belgin Sile, R&D and Legal Affairs Director The main purpose of the association is to: Taking into account the Turkish and European Cosmetics Regulations, without neglecting human and environmental health, protect the consumer, contribute to addressing the problems and needs of manufacturers by conducting research, consciously produce high value-added cosmetic products within this framework, and support our country's cosmetics sector and cosmetic scientists in gaining a significant position on the global stage. How Do We Take Action? Encouraging Science and Research: Comprehensive science and research form the foundation of our industry. This is essential to maintaining our competitive position and ensuring that we guarantee the safety and innovation of the products our consumers demand. With the expert teams of our Scientific Board, a key focus of our research is to lead the evaluation of the safety of cosmetics and personal care products, and to raise awareness among both consumers and manufacturers. Ensuring Safety in Cosmetics: The Turkish and EU Cosmetics Regulations govern how cosmetics and personal care products are produced and placed on the market. These regulations are the most comprehensive set of laws for our sector globally, requiring that cosmetics be safe for human health when used under normal or reasonably foreseeable conditions. Our experts on the Regulation Committee, along with our members and other stakeholders, provide support and guidance through their efforts to improve and expand knowledge about ingredients, production processes, and the science behind cosmetic products. Supporting Sustainable Development: KÜAD supports the development of an innovative, sustainable, competitive, and respected cosmetics industry that provides the best service to consumers in Europe. The United Nations defines sustainable development as meeting the needs of the present based on three pillars: economic development, environmental protection, and social responsibility, without compromising the ability of future generations to meet their own needs. KÜAD continues to work with our expert team members in line with these pillars: to reduce our environmental footprint, to provide economic benefits through high-value jobs and growth, to enhance the social value of our products, and to manage the communities where our products are produced or sourced through the value chain. Customer Awareness: Consumer information is a critical component of the interaction between the cosmetics and personal care industry and its consumers. It provides details about products, how they work, who they are for, and how to use and benefit from them effectively. It is essential that consumers can make informed choices with complete information and that cosmetic manufacturers are transparent and responsible in their marketing communications. Cosmetic legislation clearly outlines what information should be communicated to consumers through product labels and sets criteria for voluntary marketing communications and claim substantiation. We continue to raise awareness through our studies and guides aimed at both consumers and manufacturers. Supporting International Regulations and Competitiveness and Leading Voluntary Actions: KÜAD, working within the framework of voluntarism in the Turkish and EU Cosmetics Sector, believes that through NGO efforts, the industry in Turkey and Europe can become more competitive while also fostering innovation, enhancing safety, and ultimately increasing trust among consumers, our expert teams, and other stakeholders. We aim to cooperate with all relevant public and private institutions/organizations to achieve our goals, and to organize, participate in, and collaborate on congresses, symposiums, fairs, exhibitions, competitions, seminars, workshops, panels, conferences, meetings, trainings, etc. Additionally, our primary goal is to create new platforms in collaboration with national or international public or private institutions/organizations when needed. AKS COSMETICS Fuat Arslan, Company Owner Although the cosmetics sector holds great potential in our country, it has not received the attention it deserves for many years. I have always believed that NGOs play an active role in helping our state recognize this potential and provide the necessary attention. In line with this belief, I have sought to contribute by participating in various NGOs. However, in these previous activities and associations, we were unable to achieve the strong impact and vision we had aimed for. Together with a few of our industry stakeholders, we decided to establish a new organization and association that could create awareness and add value to our sector with a fresh vision and approach. KÜAD was founded as a small structure, driven by great faith despite many challenges, through the collective effort of a few sector representatives. Every day, it has grown and expanded its influence, evolving into a visionary organization that leads the sector, boasts strong international integration, and is admired by all sector stakeholders. It has become one of the most influential institutions in the growth and development of the cosmetics industry. In fact, rather than merely being a member of KÜAD, we at AKS Kozmetik have played an active role in its founding and development, contributing to its success story at every stage. Today, we continue our activities as a member of the KÜAD Board of Directors, as President of the International Cosmetics Congress, and as President of the KÜAD Technical Commission. AKSAN COSMETICS Zafer Kutanoğlu, CEO I was introduced to KÜAD through the International Cosmetics Congress. Our company's membership in the Cosmetics Manufacturers and Researchers Association was a strategic decision that aligned with our goals of closely following dynamic sector developments, expanding our professional network, and accessing sector-specific training. This membership has not only allowed us to stay ahead of industry trends but also to learn about these developments in advance and strengthen our business strategies accordingly. The committee activities and the opportunities to participate in various events organized by the association have enabled us to enhance our collaboration opportunities, gain a stronger position in the sector, and build valuable connections with other professionals. As a result, our membership has not only facilitated information exchange but also strengthened our business by increasing sector interactions. KÜAD membership has added significant value to our company, which already enjoys strong recognition and a reliable brand perception. The specialized training programs and seminars organized by the association have enriched our knowledge base by keeping our personnel updated on the latest sector trends. Moreover, the extensive and effective network within the association has increased our opportunities for collaboration, allowing us to become even more influential in the sector. This, in turn, has contributed to maintaining our company's leadership by further bolstering our already high levels of reliability and recognition. The association provides a vital platform for closely monitoring sector developments, sharing information, creating collaboration opportunities, and advocating for industry interests. Therefore, I believe that other companies operating in similar sectors can also benefit from these advantages. WATSONS Türkiye Seher İrem Çevik, Quality Assurance Department Manager We became aware of KÜAD through our collaborators in the sector. The presence of individuals in KÜAD who are poised to lead the development of the cosmetics industry and address its challenges, as well as the association's impactful congresses, were significant factors for us. Our membership has provided us with the opportunity to engage with a broader range of industry participants and access more information when cooperation is needed. In a world where access to information is virtually unlimited but finding accurate information is crucial, companies stand to gain significantly from an association like KÜAD, which brings together so many competent professionals. REBUL COSMETICS Behice Harmandalı, R&D Manager Being a member of the Association of Cosmetics Manufacturers and Researchers offers your company the advantage of staying informed about the latest industry developments, receiving support on legal regulations, and benefiting from collaboration opportunities. It also provides training and development resources, helping you strengthen your position by amplifying the collective voice of your sector. Additionally, you can explore opportunities to develop joint projects through collaboration with other association members. SUDESAN CLEANING PRODUCTS Nurtaç Kaptı, Product Manager Thanks to Mr. Bülent Konca, we had the opportunity to meet KÜAD. As we heard and saw their congresses that added value to cosmetic manufacturers and cosmetic production, we wanted to be a part of it. We thank you for being an association where we can get opinions on different issues from marketing to production and regulation. Wouldn't you like to be with a team that comes from within the production, keeps the pulse of the market and shares with you by following the regulations while producing cosmetic products? FULSER COSMETICS Serdar Mutaf, Assistant General Manager I first encountered KÜAD in 2019 during my participation in the International Cosmetics Congress. The topics covered, the quality of the participants, the speeches and speakers, the emphasis on the scientific aspects of the industry, and the genuine communication within the sector were all compelling reasons to join KÜAD. Our membership has provided our company with access to a high-quality, value-added network. KÜAD has become an ecosystem where we can ask questions to the right people, share our ideas, and expand both our knowledge and network. KÜAD is a civil society organization that I highly recommend to any company involved in the cosmetics sector. Being part of KÜAD feels like belonging to an open-minded community where you can access accurate information, feel valued, and most importantly, explore new ideas and projects that can positively impact the sector. MG INTERNATIONAL FRAGRANCE COMPANY Bülent Konca, Assistant General Manager When the idea of establishing a platform to unite the chemical sector with KÜAD was proposed, I was excited and decided to join. We believed that our institutional experiences could benefit many people and institutions by supporting sector producers and facilitating cooperation between producers and universities. Our membership was driven by the desire to stay informed about sector needs and demands, regularly connect with stakeholders through events, strengthen relationships, develop collaborations, and undertake promising projects. I particularly recommend KÜAD to all start-ups and small-to-medium-sized producers. It offers valuable opportunities to interact with the sector, participate in training, engage in target market trade development events, and connect with all stakeholders in the industry. THE PUREST SOLUTIONS Alim Ozan Evliyaoğlu, Co-Founder We first encountered KÜAD in 2021 through our manufacturer, AKS Kozmetik, and Fuat Bey. After observing their productive work, we decided to engage with them directly. Several factors influenced our decision to join KÜAD, including their active role in the sector, their planning and execution of influential congresses, and the opportunity to have close interactions as a sector partner. Being able to stay informed about sector developments, updates, and innovations firsthand has been extremely valuable. Their guidance on technical issues, especially during our brand's rapid growth phases, has been highly productive. Additionally, KÜAD has helped us build a sectoral network and understand the industry's potential and scope. We now recommend KÜAD to many of our sector partners and brand owners, encouraging them to leverage the benefits KÜAD offers for their brand and company development. We believe that, as a community, the Turkish cosmetics industry can achieve significant progress through our collective efforts. ELLEAIR INTERNATIONAL TURKEY Şule Küçükoğlu, R&D Quality Director Being a member of KÜAD offers numerous advantages. Membership allows you to stay informed about the latest sector-specific information and innovations, helping you develop your business effectively. Additionally, you can connect with industry professionals, expand your network, establish collaborations, and share experiences within the sector. Furthermore, through KÜAD’s legislation and legal affairs group, you can gain insights into the legal regulations affecting the cosmetics industry and participate in processes that contribute to product development. KÜAD membership is a valuable step toward strengthening your business and staying closely aligned with industry developments. DALAN CHEMISTRY Özgür Polat, R&D Manager I discovered KÜAD while working in the sector. It has grown into an effective organization that unites stakeholder companies on a single platform. With many years of experience in the detergent industry and the last three years in cosmetics, I have attended most of the congresses and facilitated my company's membership in KÜAD. Through this membership, I have observed that the institution's suggestions have led to effective work, particularly in Ministry processes, and have addressed producers' concerns. I highly recommend KÜAD to companies based in Turkey. The congresses, scientific presentations, and professional workshops they offer are extremely valuable. PİNKAR CHEMICALS Serdar Kırbaş, Production Manager I initially learned about KÜAD through friends and acquaintances in the sector, and later through the valuable events, congresses, and training sessions it organizes. Like other stakeholders who recognize the importance of KÜAD, we became members with the intention of contributing to meaningful initiatives, sharing our knowledge, and learning from others. Although KÜAD is still relatively young, it has already demonstrated its potential to become a cornerstone of the sector. Therefore, I recommend that all sector stakeholders join now, before it’s too late. I am confident that uniting all stakeholders under KÜAD will serve as a model for the growth of knowledge through shared experience. ARESA FLAVOURS & FRAGRANCES M. Deniz Özatıcı, Chairman of the Board I first met KÜAD years ago, upon the invitation of Halis Ertaş, the owner of Talya Herbal Products. We decided to join KÜAD, believing it was important to be part of a structure established and developed by industry professionals. Dear Cosmetics World Representatives, We invite you to become a member of KÜAD, an association that closely monitors innovations in the cosmetics sector and offers numerous advantages to its members. In the rapidly evolving cosmetics industry, it is crucial for companies and individuals to stay abreast of these changes. KÜAD is dedicated to tracking the latest trends, technological advancements, and market dynamics, and providing its members with the most current information in these areas. By joining our association, you will stay ahead of sector innovations, enhance the efficiency of your work, and forge valuable connections with other professionals. As a member, you will be part of a community that is responsive to sector changes and will have access to congresses, training programs, and collaborative projects organized by KÜAD. Additionally, you will gain access to up-to-date sector information, helping you make your business more competitive. We encourage you to join the growing KÜAD family and take advantage of this opportunity to advance your success in the cosmetics industry with us. ENTEKNO MATERIALS Oktay Uysal, General Manager İsmail Aslan and Bekir Çakıcı introduced us to KÜAD during our initial years in the cosmetics sector. The sincere, effective, and democratic atmosphere at KÜAD encouraged us to become members. Our membership has strengthened our communication with other cosmetics companies, given us better insight into the sector's direction, and helped us identify obstacles and opportunities more effectively. I strongly recommend KÜAD to all companies in the cosmetics sector. Being part of KÜAD means joining a supportive family. The Turkish cosmetics industry is robust, and KÜAD serves as an umbrella organization in this field. Being under one roof creates an environment where companies can support each other, tackle challenges together, and grow stronger. In this sincere and productive environment, many valuable cosmetics companies in our country are thriving and will continue to do so. FROMA ESSENCE AND AROMA İlkem Ünlüçerçi, Trade Director We were introduced to KÜAD through Levent Kahrıman, a familiar figure in the industry. Sectoral activities played a significant role in Froma Esans' decision to join KÜAD. We regularly attend the congresses organized by KÜAD and actively communicate with cosmetics sector companies on behalf of our team. Additionally, we keep up with their technical information. I recommend KÜAD to all stakeholders in the sector due to the valuable projects it undertakes for cosmetics manufacturers. TALYA HERBAL PRODUCTS Elife Gündüz, Responsible Manager During the establishment of the association, we were introduced to KÜAD through Mr. Levent. KÜAD has been instrumental in addressing the issues faced by the cosmetics sector by providing support related to institutional relations. We recommend KÜAD to other companies because it helps us stay updated with the latest knowledge and trends through its organizations and training programs. KÜAD understands the language of the sector and serves as a valuable solution partner for industry challenges. RK COSMETICS Ramazan Keleş, General Manager Before joining KÜAD, we were informed about its activities through our contacts in management, especially SFA AR-GE’s Mr. Bekir and İsmail, and through our long-standing acquaintance with Mr. Levent. We officially joined the association in 2019 and became members of the Board of Directors. It has always been clear that cosmetics manufacturers and sector stakeholders share common challenges that require collaborative solutions. KÜAD effectively addresses this need by providing a platform for discussing and resolving these issues. It is commendable that member companies prioritize the overall benefit of the sector over individual interests, and KÜAD continues to operate with this ethos. Membership has enabled us to find more efficient solutions, enhance communication, and stay updated with innovations and developments. In recent years, KÜAD has gained significant reliability and influence in the sector through successful events and effective communication. This increased credibility attracts the attention of companies that are not yet members. We also recommend and guide sector stakeholders we interact with to take advantage of the benefits offered by the association. Burdur Mehmet Akif Ersoy University Prof. Dr. M. Fatih Emen Meeting KÜAD typically happens through another member’s recommendation or by attending a KÜAD event, such as a congress or training session. This interaction often prompts further exploration of KÜAD. When you discover that KÜAD represents the entire cosmetics sector, contributes to legislation preparation, and serves as a bridge between the public and private sectors as well as universities, you’ll find that joining KÜAD is an excellent decision. The satisfaction of being part of such a significant community will naturally lead you to share this positive experience with those you value and encourage them to join KÜAD as well. Mersin University Assoc. Prof. Dr. Göktürk Avşar Although our country has high potential in many areas, it historically relied heavily on imports. Recently, however, the cosmetics sector has seen a rise in companies focusing on high value-added products and developing their own formulas. It became apparent that sector companies needed to connect and collaborate under a unified platform to monitor the industry's position both domestically and internationally. Thus, the KÜAD association was established to address this need. Founded by our current association president, leading industry members, and prominent scientists, KÜAD quickly made a name for itself through numerous well-executed projects and international congresses. The association’s efforts have drawn interest from all companies, strengthening their positions and increasing their effectiveness through cooperation with state representatives and protection of industry interests. As a result, our country has become a notable player in the global cosmetics sector, largely thanks to KÜAD’s significant contributions. KÜAD’s congresses not only highlight products but also scientific studies, attracting attention from both researchers and manufacturers. This has facilitated more professional and effective project development through collaborations with academics and research-focused companies. Many companies, initially uncertain about their ability to innovate, have been encouraged and supported by KÜAD in producing groundbreaking new products. Incentives for innovation continue to grow, with particular emphasis on promoting University-Industry collaborations. The cosmetics sector, in particular, benefits from such collaborations, and KÜAD plays a crucial role in facilitating these connections. As a leader in the production of sustainable, high value-added products, KÜAD has distinguished itself on a global scale. The recent publication of its sector magazine, regular talks, and training sessions have greatly contributed to the industry. KÜAD remains open to every company, regardless of size, that wishes to be active and contribute. Today, as part of this growing family, I am proud to be involved with KÜAD and its many diverse activities.

Association Bodies Association Board of Directors As the Board of Directors, we will continue to take strategic steps in line with the mission of our association. We believe that with your support and contributions, we will continue to play a stronger and more effective role in the cosmetics industry. Levent KAHRIMAN Founding President Fuat ARSLAN Chairman of the Board Bülent KONCA Vice Chairman of the Board Serdar MUTAF Vice Chairman of the Board Oktay UYSAL Secretary Hale YEDİER Accountant M. Halis ERTAŞ Full Member Ramazan KELEŞ Full Member A. Ozan EVLİYAOĞLU Full Member Bekir ÇAKICI Full Member Cem DEMİRÖZ Full Member Özlem ESEN Full Member Alternate Members Sinem Kapar ŞAHİNDERE Zafer KUTANOĞLU Nazlı KILIÇ Safa KARADUMAN M. Deniz ÖZATICI Sedat KAYMAK Emir UNAN Tuba ÇALIK Board of Auditors Noble Ali BELLO Şule KÜÇÜKOĞLU Hüseyin ÖZTÜRK Supervisory Board Alternate Ersin KIVRAK Hakan DAL İbrahim IŞIDAN Scientific Board Members Aslıhan CESUR TURGUT M. Fatih EMEN Göktürk AVŞAR Hakan DAL İsmail ASLAN Nazım ŞEKEROĞLU Semra SARDAŞ Commissions Technical Commission General Description of the Commission The KÜAD Technical Commission is established to stay updated with the latest information needed by the sector and ensure that this information is disseminated to industry stakeholders. The Commission organizes certified training to address the needs of trained personnel, fosters industry-university collaborations to meet the sector's raw material needs, strengthens organizations and communication channels for sector networking, and effectively utilizes communication channels regarding consumer information. Commission Officer/President: Nazlı KILIÇ Technical Commission Members: Prof. Dr. Ender Suvacı, Eskişehir Technical University Prof. Dr. Fatih Mehmet Emen, Burdur Mehmet Akif Ersoy University Prof. Dr. Hakan Dal, Anadolu University Prof. Dr. Hülya Ayar Kayalı, Dokuz Eylül University Prof. Dr. Nazım Şekeroğlu, Gaziantep University Prof. Dr. Semra Şardaş, İstinye University Assoc. Prof. Dr. Aslıhan Cesur Turgut, Burdur Mehmet Akif Ersoy University Assoc. Prof. Dr. Figen Çalışkan, Eskişehir Osmangazi University Assoc. Prof. Dr. Göktürk Avşar, Mersin University Assoc. Prof. Dr. İsmail Aslan, Health Sciences University Assoc. Prof. Dr. Sevgi Gezici, Gaziantep University Pharmacist Tuba Çalık, Ya Da Multicosmetics Melis Akgil, Aksan Cosmetics Oguzhan Eker, Root Cosmetics Ozan Dilek, Ozeco Group Sinem Kapar Şahindere, Pim Group Sinem Var, Vichem Chemistry Yağmur Bulat, Pim Group Legislation and Legal Processes Commission General Description of the Commission The KÜAD Legislation and Legal Process Commission is one of the association's management bodies. It primarily focuses on legislation and legal processes related to cosmetic products and undertakes related work on behalf of the association. Commission Officer/President: Şule KÜÇÜKOĞLU Members of the Legislation Committee: Ahmet Gezer, Latro Kimya Ayşe Arzu Gül, Pim Group Burak Ayan, Ayansan Consulting Duygu Aksak, The Mossi Ebru Bal Markoçoğlu, Omni Consulting Eda Aydın, Chemleg Consulting Elife Özkan, Talya Herbal Products Filiz Demir Taybun, Okay Cosmetics Gizem Karataş, Auran Cosmetics Kardelen Uzundağ, Cream Co. Kubilay Selışık, Entekno Materials Mehtap Arslan Aydın, Kent University Melek Kurutçu, Pelin Cosmetics Muharrem Yıldırım, Aksan Cosmetics Mustafa Sinir, Berem Innovative Yousen Muzaffer Özkan, Boss Certification Naile Şahin, Aks Cosmetics Nursel Evrim, Evyap Nursema Kapan, Bade Natural Nurtac Kapti, Sudesan Özay Er, Froma Esans Ozge Tastan, Pim Group Seher İrem Çevik, Watsons Türkiye Serdar Ağalar, Honnes Health Serenay Akın, Name Consulting Sibel Çelebi, Çelebi Consulting Tuğba Sekban Yılmaz, Muva Consulting Zeynep Dilek, Ozeco Group Zeynep Erol, Macro Professional Sustainability Commission General Description of the Commission This commission aims to establish KÜAD's Sustainability Policy, identify shortcomings by collaborating with our members within the framework of this policy, determine short, medium and long-term sector goals, and support our members in taking steps towards achieving these goals. Commission Officer/President: Oktay UYSAL Sustainability Commission Members: Prof. Dr. Arif Kıvrak, Eskişehir Osmangazi University Prof. Dr. Hakan Dal, Anadolu University Dr. Pınar Kocabey Çiftçi, Assistant Professor, Gaziantep University Ahmet Viçin, Froma Esans Betül Şengül, Ozkoz Pharma Betül Topuz, Pim Group Burcu Aykurt, Name Consulting Dilek Çelik, Orgamyra Cosmetics Elif Yaman, The Purest Solutions Gamze Tunca, Entekno Materials Hazal Evliyaoğlu, The Purest Solutions Ibrahim Burak Güngör, Auran Cosmetics Kübra Akten, Norma Standart, Kübra Çevik, Yoncahes Levent Arslan, İzmir KOSGEB President Miray Urhan, Watsons Naile Kul Şahin, AKS Cosmetics Nazan Bektaş, Entekno Materials Nurgül Dirlik, Orgamyra Cosmetics Selin Gümen, The Purest Solutions Sevilay Gürbüz, Unifree Tuğba Sağır, Pim Group Organization, Trade and Promotion Commission General Description of the Commission To ensure the accurate and strong transmission of KÜAD's activities to the sector by efficiently utilizing communication models and channels, thereby raising awareness about the association and protecting and enhancing its reputation. To manage relationships with other sectoral NGOs, create joint projects and collaborations, and thus expand and develop the sectoral contact surface. To strengthen the association's development and new member recruitment through collaborations with universities and participation in fairs. To conduct regular visits and contacts with sector stakeholders and producers, encourage their active participation in organizations held within KÜAD, develop communication models with existing association members and contribute to their development by extending this beyond the association. To establish and manage the institutionalization infrastructure of the association, report all activities to the board of directors at regular meetings, and obtain their approval. Commission Officer/President: Bekir ÇAKICI Members of the Organization, Trade, and Promotion Committee: Ali Umut Erdoğan, Yoncahes Batuhan Yenidünya, Lopren Burak Erdem Özkan, Auran Cosmetics Deniz Özatıcı, Aresa Kimya Ebru Korkmaz, Kazlıçeşme Ecenur Demircioğlu, Aerofa Aerosol Firat Alav, Pim Group İlkem Ünlüçerçi, Froma Esans Kerem Yortumluk, Yor Cosmetics Mert Taşçıoğlu, Pharmaco Murat Çıkan, Berem Innovative Yousen Ömer Ertaş, Talya Herbal Products Ramazan Keleş, RK Cosmetics Sedat Kaymak, Final Tube Sibel Öztohum, Beydağı Kimya Tulay Ozdil, Luur Cosmetics Global Collaborations and Branding Commission General Description of the Commission The Global Collaborations and Branding Commission primarily focuses on brand identity, brand depth, and brand positioning within the scope of KÜAD’s branding activities. Following the completion of these branding activities, the commission will also work on global collaborations, partnerships, and strategic alliances. Additionally, the commission will serve as a platform for sector brands to collaborate integratively and share valuable sector information. Commission Officer/President: Safa KARADUMAN Branding Commission Members: Abdullah Karataş, Auran Cosmetics Ali Arslan, The Purest Solutions Alihan Aslan, Super Marketing Alim Ozan Evliyaoğlu, The Purest Solutions Altuğ Aynur, Maruderm Anıl Efe Elgin, Pim Group Ayşenur Hızal, Juveco Pharmaceuticals and Dermocosmetics Aziz Büyükkose, Saint De Lumiere Betül Şengül, Ozkoz Pharma Büşra Eroğlu, Nproc Çağlar Kayalı, Normactive Duygu Yıldırım, The Purest Solutions Emine Kar, Eqo Kimya Erdem Özkan, Ozkoz Pharma Erol Akın, Luur Cosmetics Faruk Torun, SF Cosmetics Fırat Selimoğlu, Casel Pharmaceuticals Furkan Atakan Çetin, Atak Farma Gizem Ücük, Juveco Pharmaceuticals and Dermocosmetics Gürol Özhan Demirel, The Purest Solutions Hakkı Dut, Pelin Cosmetics Hale Yılmaz Akçay, Alen Beauty Hanife İremnur Şehitoğlu, Mia Klinika İsmail Karaduman, Juveco Pharmaceuticals and Dermocosmetics Kerem Akgenç, Lopren Mert Çelik, Navlungo Muharrem Doğruyol, Umay Cosmetics Murat Gülmez, Dinamo Cosmetics Murat Sanlıdilek, Lunova Skin Müge Ünlü Çağlayan, Digital Co-Work Necivan Eral, Nproc Natural Products Nur Ünal, Orgamyra Cosmetics Nurcan Özgan, Ozkoz Pharma Önder Türker, Business Up Öznur Çevik Erdoğan, Yoncahes Özge Altınhan, Juveco Pharmaceuticals and Dermocosmetics Pelin Kanter, The Purest Solutions Remzi Onur Şişman, Aks Cosmetics Selim Erol, Macro Professional Serdar Karakayış, Esse Tuğçe Tuğrul, Aksan Cosmetics Zahid Kuralkan, Wiwify Zorbey Göktuğ Algın, Zag Pharmaceuticals

Alim Ozan EVLİYAOĞLU Kurucu Ortak – Evly Group 1993 yılında İstanbul’da doğan Alim Ozan Evliyaoğlu, iş dünyasına yalnızca bir kariyer hedefiyle değil, bir vizyonla adım attı. Uluslararası İlişkiler eğitimi, ona global dinamikleri okuma ve değişen pazarları analiz etme becerisi kazandırırken; İstanbul Ticaret Üniversitesi’nde sürdürdüğü İşletme yüksek lisansı, stratejik düşünme ve sürdürülebilir büyüme perspektifini derinleştirdi. Profesyonel kariyerine ihracat alanında başlayan Evliyaoğlu, kısa sürede yalnızca operasyonel süreçleri yöneten bir profesyonel değil; markaların global pazardaki konumunu inşa eden bir strateji geliştirici haline geldi. Export Assistant olarak başladığı yolculuğunda uzman ve yönetici pozisyonlarına yükselerek ihracat ve Private Label (Fason Üretim) süreçlerini uçtan uca yönetti. Bu süreçte en önemli farkındalığı şuydu: Kozmetik sektörü yalnızca ürün üretmekten ibaret değildi; asıl değer, marka derinliği, güven ve sürdürülebilir hikâye yaratabilmekteydi. Bu vizyonla, 2020 yılında kardeşi Hazal Evliyaoğlu ile birlikte The Purest Solutions markasını kurdu. Amaçları yalnızca bir kozmetik markası yaratmak değil; içerik şeffaflığına, bilim temelli formülasyona ve global kalite standartlarına dayanan yeni nesil bir bakım anlayışı inşa etmekti. Bugün The Purest Solutions ve Imprimé markaları, Evly Group çatısı altında hem Türkiye’de hem uluslararası pazarlarda büyümeye devam ediyor. Evliyaoğlu, markalarını yalnızca ticari başarı üzerinden değil; Ar-Ge gücü, inovasyon odağı ve uzun vadeli marka yatırımı perspektifiyle konumlandırıyor. Sektörün gelişimine katkı sunmayı da sorumluluğunun bir parçası olarak gören Evliyaoğlu, KÜAD (Kozmetik Üreticileri ve Araştırmacıları Derneği) çatısı altında aktif görev almaya devam ederek kozmetik endüstrisinin sürdürülebilir büyümesine katkı sağlıyor. Onun için başarı; yalnızca büyümek değil, değer üretmek, güven inşa etmek ve kalıcı markalar bırakmaktır. Alim Ozan EVLİYAOĞLU Co-Founder – Evly Group Born in Istanbul in 1993, Alim Ozan Evliyaoğlu stepped into the business world not merely with a career ambition, but with a vision. His degree in International Relations equipped him with a global perspective and the ability to analyze shifting market dynamics, while his Master’s studies in Business Administration at Istanbul Commerce University strengthened his strategic thinking and long-term growth mindset. He began his professional journey in export operations, where he quickly evolved from managing processes to shaping brands’ positions in international markets. Starting as an Export Assistant and advancing into specialist and managerial roles, he led export and Private Label (contract manufacturing) operations end-to-end. During this time, he developed a defining insight: The cosmetics industry is not only about producing products — true value lies in building brand depth, trust, and sustainable narratives. With this vision, he co-founded The Purest Solutions in 2020 alongside his sister, Hazal Evliyaoğlu. Their goal was not simply to create another cosmetics brand, but to build a new-generation skincare philosophy grounded in ingredient transparency, science-based formulations, and global quality standards. Today, The Purest Solutions and Imprimé continue to grow both in Turkey and international markets under the umbrella of Evly Group. Evliyaoğlu positions his brands beyond commercial success, focusing on R&D strength, innovation-driven development, and long-term brand equity. Committed to contributing to the advancement of the industry, he actively takes part in the Cosmetic Manufacturers and Researchers Association (KÜAD), supporting the sustainable growth of the cosmetics sector. For him, success is not merely about expansion — it is about creating value, building trust, and leaving behind enduring brands.