Hello to all our friends who are curious, inquisitive, trying, unwavering, making a difference, producing, and who feel a sense of belonging to the cosmetics world! Striving for the dreams of a community, adding value to the lives of more people together… Overcoming together the issues we struggled with alone… What a wonderful feeling it is to “belong”! How important it is to be hand in hand! Looking back at the path we have taken as KÜAD since day one, this is exactly how we feel! Our joys have swept away our fatigue. Our successes have brought the question, “What’s next?” There are so many things in line! We are struggling to prioritize our projects that will amplify the excitement of the cosmetics industry, broaden its horizons, and open it to new worlds. Wouldn’t it be great if we could implement them all at once, right now? Why not? In 2023, we hosted the 7th "International Cosmetics Congress," welcoming 65 companies as sponsors and over 900 participants from the sector. Through training programs organized monthly in collaboration with relevant institutions under the umbrella of KÜAD Academy, we directly reached 3500 people from the sector. In 2023, we initiated "Sectoral Trade Delegations" abroad for the first time, enabling our exporting companies to conduct over 220 B2B meetings. We continue to share current developments with our sector through our "Cosmilife" magazine, published three times a year. With the resounding voices of those who say "I'm in!", with heartfelt participation, with correct and swift decisions, and with confident steps, we are confident that our sector will gain significant momentum. Together, we are fulfilling, and will continue to fulfill, the responsibility of being a community that offers goodness, vitality, and beauty to the world. We are confident that those who feel the excitement of embarking on such a magnificent and important journey, whose ideas will inspire us all, and who say, "Now is the time, let's go!" We would be delighted to see all industry players who have something to say by our side.

The main objective of the association is: To contribute to consumer protection, to the problems and needs of manufacturers by conducting research, taking into account Turkish and European Cosmetic Regulations, without disregarding human and environmental health, to ensure the conscious production of high value-added cosmetic products within this framework, and to support our country's cosmetic sector and cosmetic scientists in becoming influential in the world. How We Act? Promoting Science and Research; Comprehensive science and research forms the foundation of our industry. This is necessary to maintain our competitive position and to ensure that we guarantee the safety and product innovations demanded by our consumers. With the expert teams of our Scientific Board, a significant area of our research is to lead the assessment of the safety of cosmetic and personal care products, raising awareness among consumers and manufacturers. Ensuring Safety in Cosmetics; The Turkish and EU Cosmetic Regulations regulate how cosmetic and personal care products are produced and placed on the market. It is the most comprehensive set of laws for our sector in the world, requiring cosmetics to be safe for human health when applied under normal or foreseeable conditions of use. Our experts working in the Regulatory Committee, along with our members and other stakeholders, provide support through training and guidance, aiming to improve and enhance knowledge about ingredients, production processes, and the science behind cosmetic products. Supporting Sustainable Development; KÜAD supports the development of an innovative, sustainable, competitive, and reputable cosmetics industry that best serves consumers in Europe. The United Nations defines sustainable development as meeting the needs of the present based on three pillars: economic development, environmental protection, and social responsibility, without compromising the ability of future generations to meet their own needs. In line with these principles, KÜAD continues its work with our expert team members to: Reduce our environmental footprint; Generate economic benefits through high-value jobs and growth; Increase the social value of our products; and Manage the communities where our products are produced or purchased through the value chain. Informing Consumers; Consumer information is a crucial component of the interaction between the cosmetics and personal care industry and consumers. Products convey information about how they work, who they are for, and how best to use and benefit from them. It is essential that consumers are fully informed so they can make informed choices, and that cosmetic manufacturers are transparent and accountable in their marketing communications. Cosmetic legislation clearly specifies what information should be conveyed to consumers through product labels and also sets criteria for voluntary marketing communication and the justification of claims. We continue to raise awareness through our work and guidelines for consumers and manufacturers. Supporting International Regulations and Competitiveness and Leading Voluntary Actions Working on a voluntary basis, KÜAD believes that through its work with the Turkish and EU Cosmetics Sector and NGOs, it can make the Turkish and European industry more competitive, increase innovation with trends, improve safety, and ultimately increase trust among consumers, our expert teams, and other stakeholders. We collaborate with all kinds of public and private institutions/organizations to achieve our goals. Organizing, participating in, and collaborating on congresses, symposiums, fairs, exhibitions, competitions, seminars, workshops, panels, conferences, meetings, trainings, etc. Furthermore, creating new platforms with national or international public or private institutions/organizations when needed is one of our primary goals.

Despite its immense potential in the cosmetics industry in our country, it has not received the attention it deserves for many years. I have always believed that NGOs play an active role in enabling our government to recognize this potential and provide the necessary support. In line with this, we have tried to contribute by serving in various NGOs. However, we did not find the strong impact and vision we aimed for in these previous activities and associations. Together with a few industry stakeholders, we decided to establish a new organization and association with a new vision and approach, one that could generate awareness and add value to our sector. KÜAD was founded as a small structure by a few industry representatives working together, despite many difficulties, but with great faith. It has grown day by day, expanding its sphere of influence, and transformed into a visionary organization that guides the sector, has strong international integration, and is appreciated and admired by all industry representatives. It has become one of the most influential institutions in the growth and development of the cosmetics sector. In fact, more than just being a member of KÜAD, we, as AKS KOZMETİK, have played an active role in the establishment and development of the association, being part of a great success story and participating in all its processes. We continue our activities as a member of the KÜAD Board of Directors, President of the International Cosmetics Congress, and President of the KÜAD Technical Commission.

I met KÜAD (Cosmetic Manufacturers and Researchers Association) through the International Cosmetics Congress. Our company's membership in the association was a strategic step that combined our desire to closely follow dynamic developments in the sector, our goal to expand our professional network, and our aim to access sector-specific training. This membership not only allowed us to follow industry trends but also to learn about these developments in advance and strengthen our business strategies accordingly. The commission activities and participation in various events within the association enabled us to increase collaboration opportunities, gain an effective position in the sector, and establish valuable connections with other professionals. In this way, association membership not only facilitated the exchange of information but also strengthened our business by increasing interactions within the sector. KÜAD membership added value to our company, which already has a strong brand recognition and a reliable image. The special training programs and seminars organized by the association helped our personnel to keep up with the latest trends in the sector, further enriching our knowledge. Furthermore, the extensive and effective network within the association increased our collaboration opportunities, enabling us to achieve a more effective position in the sector. This has helped our company further strengthen its already high levels of reliability and recognition, contributing to its continued leadership in the sector. The association provides an important platform for closely monitoring developments in the sector, sharing information, creating collaboration opportunities, and defending the interests of the sector. Therefore, I believe that other companies operating in similar sectors can also benefit from these advantages.

We learned about KÜAD through people we collaborate with within the industry. The fact that KÜAD includes individuals who can lead the development of the cosmetics industry, bring its problems to the forefront, and make their voices heard through industry congresses was a key factor for us. Our membership has given us the opportunity to engage in broader discussions with manufacturing companies and access more information when we need collaboration. Especially in this world where access to information is limitless but access to accurate information is crucial, having such a competent association will be a great benefit for companies.

Becoming a member of the Cosmetics Manufacturers and Researchers Association allows your company to stay informed about the latest developments in the industry, receive support regarding legal regulations, and benefit from collaboration opportunities. It also offers training and development opportunities and helps you achieve a stronger position by uniting the voice of your industry. Through collaborations among association members, you can find opportunities to develop joint projects.

Thanks to Mr. Bülent Konca, we had the opportunity to get acquainted with KÜAD (Cosmetic Manufacturers Association). Having heard about and seen their congresses, which add value to cosmetic manufacturers and the cosmetics industry, we wanted to be a part of it. We thank them for being an association from which we can get advice on various topics, from marketing to production and regulation. Wouldn't you want to be working with a team that comes from within the cosmetics production process, keeps its finger on the pulse of the market, and shares information with you by following regulations?

I first encountered KÜAD (Cosmetics Industry Association) in 2019 during my participation in the International Cosmetics Congress. The topics covered at the congress, the quality of participation, the presentations and speakers, the emphasis placed on the scientific aspect of the field, and the sincerity and language of communication established within the industry were sufficient factors for our company to become a member of KÜAD. Our KÜAD membership provided access to a high-quality and value-added network. KÜAD became an ecosystem for us where we could ask the right people questions, share our ideas, and expand our knowledge and network. I recommend KÜAD as a non-governmental organization for every company involved in the cosmetics industry. You feel like you're part of an open-minded organization that provides access to accurate information, makes you feel valued, and most importantly, has a positive approach to new ideas and projects that can develop the industry.

When the idea of establishing a platform where the chemical industry could come together was shared with KÜAD (Association of Chemical Manufacturers), I witnessed this excitement and became involved. We wanted to become members because we believed that supporting manufacturers in the sector and creating a platform where manufacturers could collaborate with universities would benefit many individuals and/or institutions from our corporate experience. We joined to gain knowledge about the needs and demands of the sector, to regularly meet with sector stakeholders through events and strengthen relationships, to develop collaborations, and to realize projects with potential. I especially recommend it to all startups and small and medium-sized manufacturers; it will provide opportunities for interaction with the sector, training, target market trade development events, and being together with all sector stakeholders.

We met KÜAD in 2021. It was an organization that included our manufacturer AKS Kometik and Mr. Fuat. We followed their work, found it fruitful, and decided to get acquainted. Their active work in the sector, their planning and implementation of a sector-leading congress, and the fact that we, as sector partners, felt they offered a close environment and infrastructure for us to interact with, were important factors in our decision. The opportunity to stay informed about all developments, updates, and innovations in the sector firsthand was very helpful. The guidance they provided on technical issues that we might overlook during our brand/company's rapid growth was very productive. In addition, it allowed us to gain sectoral networking and discover the volume and potential of the sector. We currently recommend KÜAD to many of our sector partners and brand owners. We especially want them to access the contributions KÜAD can provide in the development processes of their brands/companies. We believe that the Turkish cosmetics industry can be taken to a higher level by working together as a community, and therefore we hope that our ability to act collectively will develop.

Becoming a member of KÜAD (Cosmetics Industry Association) offers many advantages. Membership allows you to stay up-to-date with industry-specific information, improve your business, and keep pace with innovations in the sector. Furthermore, membership enables you to expand your network by meeting professionals in the industry, forge collaborations, and share your experiences. You can also learn about legal regulations affecting the cosmetics industry through the association's legislation and legal affairs group, and participate in these processes to improve your products. KÜAD membership can be a significant step towards strengthening your business and closely following developments in the sector.

I met KÜAD while working in the industry. It has grown into an influential organization, bringing together stakeholders in the sector under a common umbrella. I have many years of experience with detergents, with the last three years intersecting with cosmetics. I attended many of their congresses and helped my company become a member. Through this membership, I saw that they were able to make effective contributions, especially in Ministry processes, and that they addressed the concerns of manufacturers. I particularly recommend KÜAD to companies based in Turkey. The congresses, scientific presentations, and professional workshops are very important.

I first learned about KÜAD through my friends and colleagues in the sector, and then through the beneficial events, congresses, and training announcements it organizes. Like all stakeholders who understand KÜAD's importance within the sector, we became members with the desire to participate in beneficial projects, share what we have, and learn what we don't. Although KÜAD is still very young, I believe it has already proven itself to be an indispensable building block of the sector. For this reason, I recommend that all stakeholders in the sector become members without delay, as I am sure that seeing them under the umbrella of KÜAD will be an example of how knowledge grows through sharing.

I met KÜAD years ago at the invitation of Halis Ertaş, the owner of Talya Herbal Products. Thinking it would be right to be part of an organization founded and developed by professionals, we took our place in KÜAD. Dear Representatives of the Cosmetics World, We would like to extend an invitation to you to become a member of KÜAD, our association that closely follows innovations in the cosmetics sector and stands out with the advantages it offers its members. In the rapidly developing cosmetics sector, it is critically important for companies and individuals to keep up with these changes. KÜAD aims to provide its members with the most up-to-date information in this field by closely following the latest trends, technological developments, and market dynamics in the sector. In this context, by becoming a member of our association, you can stay one step ahead of the innovations in the sector, make your business more efficient, and establish valuable connections with other professionals in the sector. With your membership, you will become part of a community sensitive to changes in the sector and will have the opportunity to participate in congresses, training programs, and collaborative projects organized within KÜAD. At the same time, you can make your business more competitive by gaining access to up-to-date information about the sector. We invite you to join the growing family of KÜAD, and we look forward to you taking advantage of this opportunity and continuing your journey to success in the cosmetics industry with us.

Ismail Aslan and Bekir Çakıcı introduced us to KÜAD (Turkish Cosmetics Industry Association). We met during the years when we were just entering the cosmetics industry. KÜAD's sincere, effective, and democratic atmosphere encouraged us to become members. Our membership has strengthened our communication among cosmetics companies, allowed us to better understand the direction the sector is heading, and enabled us to more closely identify obstacles and opportunities. I strongly recommend it to all companies working in the cosmetics field. Being a part of KÜAD means being part of a family. Turkish cosmetics is a strong industry. KÜAD acts as an umbrella organization in this field. Being under one roof provides the necessary environment for companies to support each other, overcome difficult situations with the synergy of unity, and grow stronger. In this sincere and productive environment, many valuable cosmetics companies in our country are growing and will continue to grow.

We met KÜAD through Levent Kahrıman, whom we know from the industry. The sectoral activities of KÜAD were influential in Froma Esans' decision to become a member. We attend the congresses organized by KÜAD and, as a team, we communicate with companies from the cosmetics sector representing our company. We also follow their technical briefings. I would recommend KÜAD to all sector stakeholders because of the projects it undertakes for cosmetics manufacturers.

We met KÜAD through Mr. Levent during the establishment phase of our association. We received support in establishing relationships with the organization to address the problems of the cosmetics industry. We recommend KÜAD to other companies because they help us update our knowledge and follow trends through their organizations and training, and because they understand the industry's language and are a solution partner for its problems.

Before joining KÜAD, we were receiving information and following its activities through our colleagues in the management. Thanks especially to Bekir and İsmail Bey from SFA AR-GE, and our long-standing acquaintance with Levent Bey, we joined the association in 2019 and became part of the Board of Directors. It was always clear that cosmetic manufacturers and industry stakeholders had common problems and that solutions needed to be developed together. Therefore, KÜAD fills the gap of a platform where these issues can be discussed and debated very effectively. The fact that member companies prioritize the overall benefit of the sector over their own interests is impressive, and KÜAD continues on this path. For us, membership has been beneficial in terms of finding more efficient solutions, communicating more effectively, and keeping up with innovations and developments. In recent years, as a result of many successful events and effective communication, KÜAD has become a much more reliable and influential organization in the sector. This directly attracts the interest of companies that are not yet members. We also recommend and guide the industry stakeholders we are in dialogue with to take advantage of the association structure.

The story of how one gets acquainted with KÜAD (Cosmetics Industry Association) usually happens through a member referral or by attending a KÜAD event such as a congress or training session. This interaction prompts you to get to know and research KÜAD. When you learn that KÜAD represents the entire cosmetics industry, contributes to the preparation of regulations, and acts as an interface bringing together the public and private sectors and universities, becoming a member of KÜAD will be the best decision you can make. Of course, you will also inevitably want to share the joy of being part of a large family with those you value and encourage them to become KÜAD members as well.

Although our country has high potential in many areas, it has until recently relied on imports to meet most of its needs. In recent years, as in many sectors, the number of companies focusing on the production of high value-added products and creating their own formulas in the cosmetics sector has begun to increase. Considering that it would be beneficial for companies in the sector to be aware of each other and to monitor the sector's position both domestically and internationally, the establishment of an association was agreed upon, and the KÜAD association was founded. The association's founding members include our current president, leading company members and representatives, and scientists who have made significant contributions to the sector. Thanks to its many well-planned projects and international congresses, the association quickly gained recognition. With this awareness, it has become a non-governmental organization that all companies wish to join. Both collaborations and events with government representatives, as well as efforts to protect the interests of companies, have made the sector's firms much stronger and more effective. As a result of all this, our country has quickly become a country whose cosmetics sector is followed by foreign countries. In this sense, KÜAD has made very important contributions. Thanks to KÜAD, the congresses held have allowed not only product development but also scientific studies related to the sector to be followed, attracting the attention of both researchers and manufacturers. This has enabled companies wishing to produce new products to develop more professional and effective projects by collaborating with academics or companies conducting research in the sector. It has also encouraged many companies that initially wondered if they could do it themselves, thus supporting them in producing innovative new products. The number of incentives in our country continues to increase every day. In particular, the encouragement of projects aimed at increasing university-industry collaborations has come to the forefront. In this sense, the cosmetics sector is the sector where collaborations can be established most quickly and effectively. In this respect, KÜAD plays an important guiding role by bringing together companies and relevant scientists. KÜAD, which acts as a locomotive in the production of sustainable, high value-added innovative products in our country's sector, is an association that has achieved firsts among its counterparts worldwide. Its recently published industry magazine, regular industry talks, and training programs are adding significant value to our country. KÜAD is an association open to all companies, large and small, that want to be active and contribute. Today, KÜAD, having grown into a large family, continues to organize many different events. I am proud to be a part of this family.