Auran Cosmetics increased its production capacity in the first quarter of 2025, reaching an average daily production capacity of over 100,000 products. It significantly increased its sales volume, particularly in the perfume, essential oils, and room fragrance categories, and steadily increased its market share in these areas. Brand visibility was strengthened through effective e-commerce campaigns in key markets such as Istanbul, Ankara, Izmir, and Bursa, and the brand perception among consumers was further reinforced with newly launched products. Strategic advertising efforts and campaign management in digital media visibly increased the brand's interaction with its target audience. During the same period, the development of the academy was supported through training and practical workshops organized under the Auran Academy umbrella. These efforts increased internal synergy and directly contributed to operational efficiency. Our brand, which is based on innovation in both its product development processes and corporate values, resolutely continues its "More Than Scent" vision.